THE VALUE AND ROLE OF THE BUYER REPRESENTATIVE
Does a Listing Agent or a Buyer's Agent Have Your Best Interest?
What Type Of Service Would You Like To Experience In Purchasing Your New Home?
Know What Buyers Value
A buyer’s agent represents the buyer. As an experienced real estate professional, you know that getting the process right is crucial. There is more to putting a transaction together than following the letter of the law. Buyer’s representatives find success by matching their services to buyers’ motivations, concerns, and needs. As a buyer representative, you provide services, information, knowledge, and guidance for compensation.
Knowing how best to serve the buyer is also knowing what the buyer wants from you. The services buyers feel they benefit most from their agent include help understanding the process, help evaluating homes, and negotiating better price and terms.
What Buyers Want Most From Agents
Real estate is also fundamentally about relationships. In addition to providing great services, buyers also want to work with someone they can trust. Honesty, extensive knowledge, and good communication skills are consistently agent qualities that buyers say are very important.
Know How Buyers Search for Homes in the Digital Age
Ever feel like you’re competing with the latest website or app? An abundance of information is available to consumers today, which at first may seem like a negative. If home buyers have all this information available at their fingertips, why do they need us?
The reality is that all this available information makes your guidance and interpretation more important than ever. Sorting out what is timely, valid, and valuable challenges even the savviest consumers. NAR research shows that, on average, buyers spend about 2 weeks looking at properties online before contacting a real estate agent.1
But when they are ready to get serious about buying a home, they seek out expert guidance to help them find the right home and navigate the process. You are the expert they are seeking. The Internet has not replaced you; in fact, the number of buyers who purchased their homes through real estate agents has grown from 69 percent in 2001 to 87 percent in 2018.
What are your needs in finding your dream home? What do you want/expect from a REALTOR?
1 2018 National Association of REALTORS® Home Buyer and Seller
